By 2013, Rexha was a songwriter struggling to create her first album. The origins of “The Monster” start with Bebe Rexha. (It’s a 5.) But to go all the way, it was the song with the Rihanna sung hook that did the trick. (It’s a 6.) After the second single “ Survival” peaked at #16, the next single “ Rap God,” a song noted for having the most amount of words ever in a hit single, brought Eminem back into the Top 10 peaking at #7. Dre commercials that aired during the 2013 Video Music Awards and got enough buzz to debut and peak the week after at #3. The first single, the Rubin-produced rock-heavy sampling “ Berzerk,” had a big premiere in Beats By Dr. The album helped to further his comeback immediately launching several big hits. Dre, producer of the first Marshall Mathers LP, and Rick Rubin who both served as executive producers here. Also in 2011, he hit #4 as part of his Bad Meets Evil duo with the Bruno Mars collaboration “ Lighters.” (Both songs are 4s.) When it came to his next album, Eminem decided to make the musical equivalent of a blockbuster sequel directly calling back to his older work.įor 2013’s The Marshall Mathers LP 2, a sequel to his 2000 best-selling The Marshall Mathers LP, Eminem brought on a lot of collaborators and producers including Dr. As a guest, he hit #4 with 2011’s “ I Need A Doctor” between his regular collaborators Dr. All of this culminating in his fifth and so far final #1 hit “The Monster,” a song whose video is coincidentally directed by someone who was involved with the Pirates of the Caribbean series.Īt the beginning of the ‘10s, Eminem came back big after a late ‘00s nadir with Recovery, the best-selling album of 2010 in America which launched two #1 hits, the forgettable “ Not Afraid” and the controversy bait Rihanna collaboration “ Love The Way You Lie.” For the next few years, Eminem kept busy. You probably don’t think of Eminem much as a ‘10s artist but he’s managed to remain a major commercial force even if his newer music isn’t going to be well remembered compared to his ’90s and ‘00s material. This activity explains why Nielsen Soundscan named Eminem as the best-selling male artist of the entire 2010s in their decade-end report last year and among artists overall finished third behind Adele and Taylor Swift. The new album he releases will spawn several hits and sell pretty well but once the initial hype dies down those songs and albums quickly disappear from public memory. Anytime he puts out something, people take notice. Eminem is an artist that lots of people take seriously even well after his imperial and creative peak. That description Tom made perfectly describes what I’ve noticed about Eminem and his recent music. It may capture people’s attention at the moment thanks to name recognition but it’s not enough to last beyond that.
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In his Popcorn Champs movie review column, Tom Breihan talks about how the Pirates of the Caribbean movie series has become the type of franchise that continually pumps out movies that reliably make a lot of money but ultimately leaves little impact on the popular culture after people see it. In The Ones of the ’10s, I’m reviewing every single that hit #1 on the Billboard Hot 100 in the 2010s and working my way up into the present.